Promoted tweets are a great advertising resource offered by Twitter for an opportunity to increase visibility and engagement on the platform. Promoted tweets are 140 characters of content that are targeted using keywords or interests, and are available on a CPE (cost-per-engagement) basis. CPE is a cost for any time that a link is clicked, the tweet is RTd, mentioned or include a hashtag. The @handle can place a bid for the engagement, with higher bids receiving greater placement and ultimately more impressions. Bids can be anywhere from 1 cent to really any dollar amount. It’s important to note that you’re not paying for impressions, so a $150 daily budget ($4,500 per month) with $1.50 bid per engagement can result in up to 315 clicks per day but also almost 30k in daily impressions.
Twitter engagement with promoted tweets is estimated at 1%-4%, so it is essential that the right keywords and interests are targeted. This engagement rate is similar to the PPC rates of Google Ads or similar service. Also, with Twitter, the higher the amount of engagement and visibility during a paid cycle, the higher the likelihood of additional visibility once you’ve taken it off the paid effort and changed it back to organic. It’s like a snowball effect — once you get to that developed foundation of engagement, it continues to build on itself.
Promoted tweets are seen by anyone who searches for a keyword or has the interest that you’re targeting — these users do not have to already be following your account.
Because of my previous role at TheTVSpot.com, I’ve made serious efforts to stay up to date on the latest in reality television and competitions.
ABC has recently added a new show to their lineup: The Taste.
This new show is a competitive cooking show with the differentiator being that the aspiring chefs have only one bite (or taste) per challenge to convince the judges that they deserve to continue on in the show.
The Taste has been consistently receiving bad reviews, with common sentiments like “bland,” “tasteless” and “half-baked” making up the majority of food-related puns to describe the relatively boring concept. Considering how well cooking or food-related shows typically do, it’s surprising how poorly this show is being received.
Have you watched this show yet? What are your thoughts?
You can watch the latest episode here: http://abc.tv/Z3jimp
If you’re looking at improving your personal Twitter usage, here’s some tips to help you:
1. Use a link shortener like bit.ly to track link clicks. Tinyurl is not a good one to use anymore because Twitter automatically changes every link to a t.co shortened link of 20 characters, regardless of how many characters your original link is. This means that if you’re tweeting with a link, you can assume 120 characters for your content and then 20 characters for your link. Since the links are ALL shortened, only link shorteners that have another feature (like tracking through bit.ly or virus scanning like mcaf.ee) are useful.
2. Ideal tweet length is between 80-100 characters. This character limitation does not include a link, By limiting your characters to this length, people can easily quote your tweet without editing down your content.
3. Use hashtags in your tweets to take part in conversations. You can use your own made up hashtags (like #HRRF) or take part in conversations that are already established. Hashtags are like keywords that you want to tag your content with so that you or other people can easily find them.